The Feelings Center | The Science of Comfort Shows: Why We Rewatch the Same Series

The Science of Comfort Shows: Why We Rewatch the Same Series

Feb 26, 2025

Read Time 3 Minutes

Helpful For Anyone seeking emotional relief, people experiencing stress or anxiety, and those curious about the psychology of media habits.

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There’s something oddly comforting about sinking into a TV series you’ve already watched (maybe more than once). Whether it’s a sitcom from your childhood, like Friends or The Office, or that one show you can practically quote word for word, rewatching isn’t just nostalgia—it’s emotional self-care. Studies have shown that rewatching familiar media activates the brain’s reward system, releasing dopamine—the feel-good neurotransmitter—associated with pleasure and relaxation. This neurological response reinforces the habit, making comfort shows a reliable tool for emotional regulation. In a world full of surprises, comfort shows offer the predictability and familiarity we crave, giving our minds a break from the chaos of daily life.

The appeal lies in the certainty. When you hit play on a familiar episode, you know exactly how it ends. There are no cliffhangers, no stressful plot twists—just the soothing rhythm of a story you already love. This sense of control is particularly valuable in times of stress or uncertainty, where the predictability of familiar media helps lower anxiety and provides a mental escape.

Psychologists suggest that rewatching favorite shows taps into a deep sense of nostalgia, reminding us of safer, happier times. It’s less about the show itself and more about the emotional state it brings back. Think of it as a warm blanket for your brain—easy to reach for and reliable in its comfort. And since your brain doesn’t have to work hard to follow the plot, you can truly unwind and let the familiarity wash over you.

Interestingly, comfort shows also create a sense of belonging. We form attachments to fictional characters and communities, turning to them like old friends—kind of like checking in with Michael Scott or hanging out at Central Perk. This parasocial relationship (a fancy term for one-sided emotional bonds with media figures) can help fill social gaps or offer companionship during lonely moments. It’s a simple but powerful way to feel connected, even if it’s just for 22 minutes at a time.

There’s no shame in rewatching your favorite series for the tenth time. In fact, it might be exactly what your mind needs. Comfort shows aren’t a sign of laziness—they’re a subtle act of self-kindness, a way to recharge emotionally without added pressure. So next time you queue up your go-to series, remember that it’s more than just entertainment; it’s self-care wrapped in a storyline you already know and love.

Written by The Unlicensed Opinion

Honest reflections on mental health from someone on the journey—no clinical jargon, just genuine insight.

References:

  • Derrick, J.L. (2013). Parasocial Relationships and Media Use. Journal of Social and Personal Relationships.
  • Greenwood, D. & Long, C.R. (2022). Media, Nostalgia, and Coping Mechanisms. Psychology of Popular Media.

Smith, K. (2021). The Comfort of Repetition: Exploring the Psychology of Rewatching. Mind & Media Journal.

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